Norco Search
A Blend of Adventure and Performance
Norco Returns to the Gravel Scene with the New Search: A Blend of Adventure and Performance
After some time away, Norco makes a strong comeback to the competitive world of gravel bikes with its redesigned Search for 2025. This updated platform promises a combination of confidence, inspiring comfort, and top-tier performance, backed by the Canadian brand’s long-standing experience in building bikes for every type of terrain.
Versatile and Ready for Anything
The new Norco Search is fast, light, and responsive on gravel, while remaining stable at high speeds and secure on rough surfaces. Whether you’re a gravel enthusiast chasing long distances and personal records, a mountain biker training in the off-season, a road cyclist seeking new horizons, or a commuter tackling mixed terrain — the Search aims to meet every need.
At the heart of this bike lies a focus on stoke — the freedom and excitement of riding, the spirit of adventure, and sharing the experience with your community.
New-Generation Geometry Inspired by MTB
Available in both carbon and aluminum versions, the Search adopts next-gen gravel geometry influenced by mountain biking. This means:
Taller head tube
Slacker head angle
Longer reach
These features provide enhanced stability on technical terrain and make steep climbs easier to handle. The Search comes with 45C tires and clearance for up to 50C. A custom dropped front fender helps manage mud and gravel, and the frame includes mounts for full fenders, racks, and adventure gear.
The updated fork is suspension-corrected for compatibility with suspension forks, maintaining stable geometry regardless of setup.
Refined Components and Smart Solutions
The bike is equipped with more powerful brakes featuring 160mm rotors, upgradeable to 180mm. Maintenance has been simplified with:
Tube-in-tube internal cable routing
UDH compatibility for modern 1x drivetrains
Threaded BSA bottom bracket for reliability
The range includes five build levels across five sizes, offering a road-bike-like handling feel, endurance comfort, and excellent power transfer.
Carbon Models: Light, Clean, and Ready to Travel
Carbon builds offer a sleek look with full internal cable routing. They include:
Integrated downtube storage with two internal bags and a CNC alloy handle
Top tube and downtube mounts for bags, tools, or bottles
Carbon fork with multiple mounting points (top and bottom) for extra gear
Perfect for long adventures and ultra-endurance rides.
Aluminum Models: Lighter, Accessible, and Still Adventure-Ready
The aluminum frame has been made lighter while retaining all necessary mounts and tire clearance for everything from big day rides to quick lunchtime rips. Weighing in at around 1800 grams, these models focus on accessibility and fun. Key details include:
Triple mounts on the fork
Multiple mounting points along the frame for racks and fenders
Pricing and Availability
The new Norco Search comes in a range of builds, with options starting at $999 USD for the Search A Flat Bar and going up to $3,300 USD for the top-end models. Current complete builds include:
Search C Red XPLR – $9,499 (carbon, SRAM AXS)
Search C Apex XPLR – $3,399 (carbon, SRAM AXS)
Search A Flat Bar – $999 (aluminum, Shimano CUES)
A carbon frameset is also available at $1,849 USD. More aluminum and carbon models are expected to be released later this summer.
Lifetime Confidence
A welcome addition is the new “No Other Way” limited lifetime warranty, now covering all Norco bikes from 2014 onward — a testament to the brand’s confidence in its build quality and over 60 years of cycling innovation.
Final Thoughts
The new Norco Search is a strong contender in the modern gravel scene. With MTB-inspired geometry, high tire clearance, integrated storage, and a diverse range of builds — from race-ready carbon to accessible aluminum — it promises to meet the needs of a wide variety of gravel riders.
Now it’s time to test it out in the wild and see if it truly captures the spirit of adventure that defines gravel cycling.